MAKERCRAFT
Carbone realized he could help ninja gyms solve their problems. Gyms needed a way to purchase obstacles without hiring contractors or building it themselves.
By creating low-cost, multi-functional ninja equipment, Carbone offered gyms a professional grade alternative — saving time and expanding training possibilities for coaches.
Carbone brought his obstacle designs to a gymnastics equipment manufacturer owned by John Deary. Recognizing the commercial potential, Deary partnered with Carbone—his facility would handle production, sales, and logistics.
To validate the equipment and generate content, Carbone brought prototypes to a local gym and hired filmmaker Isiah Wakeham to capture high-quality footage in a ninja training environment.
Makercraft On-Demand Ninja Equipment
Carbone launched a website and Instagram, driving immediate sales from his fanbase. Demand scaled quickly, within a year, Deary added a second CNC machine. Today, Makercraft ships daily to gyms nationwide.
Phase Two
Going back to the drawing board, Carbone taught himself CAD programming and began to sketch concepts for a second equipment launch round.
Growth Logistics
Innovation
Carbone doubled down on what was working expanding the line with larger, high-value equipment that maintained the same core
principle of multi-functionality. Giving gyms versatile solutions where traditionally, large obstacles offered only one use and limited flexibility.
Adjustable Systems, Plug & Play Design
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Innovation
The obstacles in this line were more than just
100+Ninja Gyms
1000+ Makercraft Obstacles Delivered.
casting a large net
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